- Creative Direction 
- Brand Identity 
- Digital Suite 
- Collateral: pop-up displays, stickers, tags & packaging 
Deliverables
Keep Your Day Job— Home Kitchen is in the early stages of development. It is a fun way for me to use my cooking skills and creatively play with packaging. I designed this visual identity to be nostalgic, classic and fun! I wanted to design something that felt wholly me and also attract a new audience. I created some packaging that gets people excited about the thing they are purchasing (hopefully :) and maintains the vintage aesthetic I love so much. I am not sure where KYDJ will take me, but for now it lives under the mysterious guise of a side hustle, while I continue my day job as a graphic designer.
 
                         
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
              